Mautic Know-How

The background to this blog post is a master thesis on "Developing a lead scoring model for simple and advanced use cases using the example of the Mautic software" that was recently written here. The contents of this are summarized below. For a more detailed version, the master thesis can also be accessed here.

Mautic is a tool with seemingly endless possibilities, but that is precisely why there can be occasional confusion in some processes. When does a contact leave a campaign, can they come back, and what was that about segments again? In this post, we'll show the common rules for exiting and returning contacts to campaigns and segments.

The Mautic database tends to grow huge very quickly, especially when integrated on higher-traffic web sites. A large percentage is basically junk, though. Here are some simple tricks to reduce that drastically.

Note that at the same time this addresses GDPR requirements for deleting old data.

With our housekeeping plugin for Mautic, you can easily keep your database lean. Which functions the plugin offers and how to use it sensibly is explained in this tutorial!

Double Opt-In (DOI) is annoying, but usually classified as necessary and should at least work as smoothly as possible. It takes the following little tricks to really ensure this, even if no cookie consent was given!

Most but not all Mautic configuration can be done from the user interface. Either way, the settings live in the local.php file - including some "secret" options.

Here is the complete list of possible parameters, along with the changes from Mautic 2 to Mautic 3!

We have given the GoTo plugin (for GoToWebinar / GoToMeeting / GoToAssist / GoToTraining - formerly known as "Citrix plugin") a complete overhaul.

Here comes a bunch of new and previously missing features!

Do you wish to document the date when a form was submitted? Or are you using the same form in multiple places and need to know in which context it was submitted? Those dynamic, calculated values are not regular Mautic features - here is how to achieve them nonetheless!

Tags are among the most powerful yet underutilized features in Mautic. Here is a little introduction, and more importantly: Advanced examples of how Tags can help to achieve your desired campaign logic.

Email double opt-in (DOI) is considered cumbersome by basically everyone. Is active verification an alternative? Or a possible complement?

Mautic Know-How

All Mautic Tips

Lead Scoring & Machine Learning in Mautic

How do contacts actually work in campaigns and segments

Housekeeping: Help the Mautic Datenbank Stay Lean

Tutorial - Housekeeping Plugin for Mautic

The perfect Double Opt-In, without cookies! (Update 2022)

Mautic Configuration File Parameters

GoTo (ex Citrix) integration for Mautic with GoToWebinar & Co.

Dynamic Values in Mautic Forms: Date, Time, URL, ...

The Power of Tags

Active Email Verification vs. Double Opt-In

Mautic Themes & Plugins

Important Links