Data Privacy Statement

This is a translation for your convenience. Please note that the only legally binding version is the German one, at



General information

The following notes give a simple overview of what happens to your personal information when you visit our website. Personal data is all data that personally identifies you. Detailed information on the subject of data protection can be found in our privacy policy listed under this text.

Data collection on our website
Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. Its contact details can be found in the imprint of this website.

How do we collect your data?

On one hand your data is collected when you provide it. This may be data that you enter into a contact form.
 Other data is collected automatically when visiting the website through our IT systems. This is above all technical data (for example Internet browser, operating system or time of the page request). The collection of this data is automatic and happens as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure a flawless provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain free information about the origin, recipient and purpose of your stored personal data at any time. You also have a right to request the correction, blocking or deletion of this data. For this purpose and for further questions about data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have a right of appeal to the competent supervisory authority.

Analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This happens mainly via cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you about the possibilities of objection in this privacy policy.


Data protection
The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various personal data will be collected. Personal information is information that personally identifies you. This Privacy Policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the Internet (for example, when communicating via e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.

Note to the responsible body

The responsible data processing unit on this website is:

Leuchtfeuer Digital Marketing GmbH
Managing Directors: Ekkehard Gümbel, Thomas Esders
Immengarten 16-18
30177 Hanover

Phone: +49 511 626293-0

Responsible entity is the natural or legal person who - alone or in concert with others - decides on the purposes and means of processing personal data (such as names, e-mail addresses, etc.).

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke an existing consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of appeal is to be requested at the competent supervisory authority

In the case of violations of data protection law, the person concerned has the right of appeal to the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found on the following link:

Right to data portability
You have the right to receive data that we process on the basis of your consent or in fulfillment of a contract in a standard, machine-readable format. You can either request it yourself or request it to be sent to a third party. If you require the direct transfer of data to another person in charge, this will only be done to the extent technically feasible.

SSL or TLS encryption

This site uses, for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as a site operator, an SSL or TLS encryption. You can recognize an encrypted connection by changing the address line of the browser from "http://" to "https://" and the lock symbol in your browser line.

If SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties.

Information, blocking, deletion
You have the right to free information on your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to rectification, blocking or deletion of this data. For further information on personal data you can contact us at any time at the address given in the imprint.

Objection against advertising mails
The use of contact data published in the context of the imprint obligation for the transmission of unsolicited advertising and information materials is hereby rejected. The operators of these websites expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example through spam e-mails.

Data protection officer

We have appointed the data protection officer for our company:

Kai Viehmeier Consulting GmbH
Kai Viehmeier
An der Straßenbahn 12
31157 Sarstedt

+49 5066 695 608 0


The internet pages partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

You can set up your browser in such a way that it will inform you about the setting of cookies and you will have the option to allow cookies only in individual cases, the acceptance of cookies for certain cases or generally exclude and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you wish to use (e.g. shopping cart function) are stored on the basis of art. 6 para. 1f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If other cookies (such as cookies for analyzing your surfing behavior) are stored, they will be treated separately in this privacy policy.

Server log files
The provider of the website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
operating system

Referrer URL
Host name of the accessing computer

Time of the server request

IP address

A merge of this data with other data sources will not be done.

The basis for data processing can be found in art. 6 para. 1b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent.

The processing of the data entered into the contact form is therefore exclusively based on your consent (Art. 6 para. 1 lit. GDPR). You can revoke this consent at any time. An informal message via email to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The information you provide in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or delete the purpose for data storage (for example, after your request has been processed). Mandatory statutory provisions - especially retention periods - remain unaffected.


Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie regarding your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of art. 6 para. 1f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the storage of cookies through a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection of the data by Google generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and installing it:

Objection against data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data for future visits to this website: Google Analytics deaktivieren.
For more information on how to handle user data on Google Analytics, please refer to the Google Privacy Policy:

Contract data processing

We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

5. Matomo Analytics

This website is using Matomo , a self-hosted Open Source software for collecting anonymous usage statistics for this website.

The data is used to analyse the behaviour of the website visitors to identify potential pitfalls like not found pages, search engine indexing issues and to find out which contents are the most appreciated. Once the data (number of visitors reaching a not found pages, viewing only one page…) is processed, Matomo is generating reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content… etc.

Matomo is processing the following data:

  • Cookies
  • Anonymized IP-address by removing the last 2 bytes (so instead of
  • Pseudo-anonymized Location of the user (generated from the anonymized IP-address)
  • Date and time
  • Title of the page being viewed
  • URL of the page being viewed
  • URL of the page that was viewed prior to the current page (if the page allows it)
  • Screen resolution
  • Time in local timezone
  • Files that were clicked and downloaded
  • Link clicks to an outside domain
  • Pages generation time
  • Country, region, city (low resolution based on IP-address
  • Main Language of the browser
  • User Agent of the browser
  • Interactions with forms (but not the content)

6. Marketing Automation with Mautic

We use "Mautic" as an open source tool for marketing automation on this website. This is a tool for the timely output of tailor-made information based on the collection and analysis of usage data (including browser used, last page visited, length of stay).

Mautic is hosted by us on specially operated servers. A transfer of data to third parties does not take place. We collect and process data with Mautic only to the extent that it makes sense and is necessary to achieve the business goals.

Our Mautic usage can (but does not have to) include:

a) Tailor-made website content

Based on the above usage data, we try to assess your interests as best as possible and, on this basis, present you with the most relevant website content possible in TYPO3 ("targeting".)

b) Email Marketing and Campaigns

With so-called e-mail marketing, personalized e-mails are sent to you. These are based in part on the user behavior on our websites when reading our e-mails and interacting with the links contained therein. We also send emails as part of campaigns. Sending such e-mails is always based on a separate consent.

c) landing pages

Landing pages are special web pages that have been defined as the target of advertising campaigns. They usually contain interaction options, e.g. for downloading whitepapers or checklists and forms for collecting information about interested parties. The software uses various technical processes to assign the individual activities to anonymous profiles or - with prior consent - to the profiles of individual users:

c) tracking pixels

In order to recognize whether, for example, an e-mail has been opened, Mautic uses so-called tracking pixels. This loads a small graphic from the provider's server that was previously assigned to an individual user profile.

d) Personalized web links

In order to recognize whether, for example, a user calls up a link from an email, mautic adds a unique identifier to these links, which was previously assigned to an individual user profile.

The data collected are:

the activity on our website
Number of page views and length of stay of the website visitor
the click path of the respective visitor
Downloads of files provided via the website
Visits to landing pages
Opening of emails from newsletters and campaigns
The IP address currently used by website visitors is transmitted to us every time our website is accessed. Mautic only saves these anonymously.

Mautic can only be used in a personalized manner if you have given your explicit consent. You can revoke this consent at any time against the contact person mentioned above. In this case, all tracking data collected by mautic will be deleted immediately.

7. Newsletter

Newsletter data
If you would like to receive the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 para. 1 lit. GDPR). The granted consent to the storage of the data, the email address and their use for sending the newsletter can be revoked at any time, for example via the "unsubscribe" link in the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation.

The data deposited with us for the purpose of obtaining the newsletter will be stored by us until your cancellation of the newsletter and will be deleted after cancellation of the newsletter. Data that has been stored for other purposes (such as email addresses for the members area) remains unaffected.



Our website uses plugins from the Google-powered website YouTube. Site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our YouTube plug-in-enabled sites, you will be connected to the servers of YouTube. It tells the YouTube server which of our pages you've visited.
If you're logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of art. 6 para. 1f GDPR.
For more information about how to handle user information, please refer to the YouTube Privacy Policy at:

Google Web Fonts
This site uses so-called web fonts - provided by Google - for the uniform representation of fonts. When you load up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

To do this, the browser you use must connect to Google's servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of art. 6 para. 1f GDPR.
If your browser does not support web fonts, a default font will be used by your computer.

For more information about Google Web Fonts, visit or Google’s privacy policy:



On our website we offer – among others - Payment via PayPal. Provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

If you choose to pay via PayPal, the payment details you enter will be sent to PayPal.

The transmission of your data to PayPal is based on art. 6 para. 1a GDPR (consent) and art. 6 para. 1b GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. Revocation does not affect the effectiveness of historical data processing operations.

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